Sony Ericsson still losing! as they release their Q3 reports

If we take a look at the total operating income of the company, we’ll come to know that it has gone in loss of around 193 million euro but this is still better than the loss that the company suffered in the second quarter of 2009. The handsets are usually sold at an average selling price of 114 euro which is a huge leap from that in the second quarter that is 122 euro. The costs are now being compromised upon to a huge extent, and this began in the mid of 2008. Some say the company needs these cost cutting programs desperately as their survival depends on it. But we should not get too excited as the effects are going to start showing from the mid of 2010.

The company is about to release the Satio, Aino and Yari which hopefully should have a better effect on the company’s overall sales thus the revenue situation of the company. Whenever the company announces the launch of XPERIA X3, it could benefit the overall profits a bit.

According to the company’s press release, Bert Nordberg has recently become the President of Sony Ericsson succeeding Dick Komiyama, who will serve as the Executive Advisor till the end of 2009 though. If a latest prediction by Sony Ericsson is anything to go by, the global handset market for 2009 will go down to an approximate 10% from around 1,190 million units in 2008. The company’s share as said by Sony Ericsson itself was an estimated 5% in the third quarter.

You can read the full report here.