Qualcomm’s Plaza introduces new era of unremitting communication

Qualcomm Incorporated, the acclaimed developer and innovator of advanced wireless technologies and data solutions, of late, announced of a landmark that to the prevision of the company would change the modes of communication hitherto. The new achievement was named Plaza, which happens to be a platform-agnostic wireless Internet service destined to render a common framework both for the growth and support of widgets. To the consideration of the company, the newly introduced technology would enable the operators to provide their consumers with a better saga of efficiency including fast and personalized access to the mobile Internet. What is more, this will let both of operators and developers to fabricate and render Internet-based content throughout their devices whenever there is the need to drive the usage of wireless data services, improve subscriber stickiness and ultimately increase operator ARPU.

Qualcomm Incorporated is a notable partaker, throughout the world, in the sphere of the development and delivery of new digital wireless communications products and services based on CDMA and other advanced technologies. The company operates throughout the world from its headquarter at San Diego, Calif., and is included in the S&P 500 Index. Apart from this, Qualcomm Incorporated is also a 2008 FORTUNE 500® company.

It has been learnt that Plaza, the innovative wireless Internet service, is concentrated on facilitating the operators to provide a simpler way of communication to their clientele. It is to be noted that the uninterrupted widget framework and user experience of Plaza permits the operators to move on with the relentless use of the mobile Internet, whenever it is blended with subscriber intelligence and available device real estate. Apart from this, an integrated and proficient marketing process does play a commendable role in generating a handsome amount of revenue for the Plaza operators, by means of specified promotions within the widget ecosystem.

Speaking on this Andrew Gilbert, executive vice president and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe said, “With its multi-platform device support, the Plaza solution will provide a widget ecosystem that leverages Qualcomm's expertise and success from the proven BREW ecosystem, giving publishers, developers and operators the ability to open up the mobile Internet to subscribers and monetize it for operators and content providers alike. Plaza is designed such that mobile widgets can come from a number of sources, including operators, Web companies and leading brands, who all share the ultimate goal of driving subscriber adoption of the mobile Internet. We believe that providing end users with an easy way to extend their online lives to their mobile devices will help drive the uptake of data services.”

Besides, Plaza helps the content providers by means of countenancing them with the simple creation of utile widgets that attract the consumers to their service offerings. To conclude, Plaza is competent to bring about a number of indirect discovery benefits in regard to every aspect, whether it is information services, web sites, or even other content providing agencies.

Source: Qualcomm Press Release, Phonescoop