Nokia Nseries becomes exclusive telecom sponsor at Young Lions Film CompetitionJune 16th, 2008 - 04:14 pm by Subhasis Chatterjee
Nokia Nseries is going to be the exclusive telecom sponsor of the forthcoming and esteemed Young Lions Film Competition that is set to advocate the cause of young talents in the very industry of advertising. What is more each of the participating team in the film scenario, by means of a Nokia Nseries handset, will be able to shoot their entrance in the contest. The shooting of stories will enable the Nokia to collect footage for the production of regular video blogs at www.nseries.com/cannes.
The very shooting of stories by the originative teams will let Nokia amass footage for the production of regular video blogs at www.nseries.com/cannes. What is more these blogs will project the actions of teams in each and every aspect. Speaking on this, Johan Eidhagen, Marketing Director, Explore category, Nokia, said, "The Young Lions Competition provides us with an excellent opportunity to showcase our Nokia Nseries range as the mobile devices for content creation and creativity. With their state-of-the art image and video capture and sharing features, Nokia Nseries handsets enable people to take full advantage of their creativity." It is to be noted that the Young Lions Competition happens during the far-famed Cannes Lions International Advertising Festival, which is known as the "Oscars of advertising" and will continue from June 15-21, 2008. On the whole 27 creative teams will be provided with the new Nokia Nseries device both for shooting and editing a 60-second viral film within 48 hours. The name of the winner will be announced on June 21. To be very precise, the Young Lions Competition is open only to the advertising professionals but with the age limit of 28 years. For this reason accomplished professionals from all corners of the world participate with creative teams. The teams get selected by means of a pre-selection process in their home countries, with the winners attending Cannes. On the other hand Nokia will make 'The Cannes Experiment', that is a creative hub in the Palais de Festivals. The novel experiment will allow the attendees in the Festival to exploit the customized Nokia Nseries devices and through this to feature their works as part of a globally televised program. Now, as far as the Nokia Nseries handsets are concerned, they are indeed technologically advanced mobile handsets that are comprised of the functions of several portable single-purpose devices in a multi-purpose converged device. This device is always connected and therefore enables the users with ample web 2.0 experiences. The wide range of exciting products proffers the chronicle of prima cellular and non-cellular connectivity. These include 3G, WLAN and HSDPA, noteworthy photo and video capture features including megapixel cameras and Carl Zeiss optics, quick and intuitive sharing features online and others. |
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